Digital Media Marketing
About This Program
Do you see yourself as a content creator? Do you love making posts, reels, stories, that show the world who you are and what you love? Do you have what it takes or want to learn what it takes to gain and grow an online following that hangs on your every word and recommendation? Then the world of Digital Media Marketing may be your perfect fit.
Department
Why Utica University
Throughout this program, students learn how to create content and develop campaigns to effectively market products and services online. Today's businesses need creative professional digital marketers trained in a range of theories, tools, and practices. Students in the Digital Media Marketing major learn how to strategically approach the digital marketing needs of an organization by drawing on principles and practices from the marketing, public relations, and communication fields. A strong foundation in business complements the major's digital marketing and e-commerce concepts with key business principles.
Digital Media Marketing at Utica
Projected job growth for marketing managers by 2033:
Median annual wage for advertising and promotions managers in 2023:
Median annual wage for marketing managers in 2023:
Career Opportunities
In Demand
What You'll Learn
The Digital Media Marketing major focuses on the promotion of brands by connecting with potential customers using the internet and other forms of digital communication. This includes not only email, social media, search engines, web-based advertising and events, but also mobile text and multimedia messaging.
Students will gain and enhance their knowledge and expertise in fields such as:
- Digital Marketing
- Brand Identity
- Content Creation
- Search and Analytics
- Management
... and more.
Academic Requirements
Academic requirements include business core curriculum plus:
MKT 211 - Principles of Marketing
MKT 225 - Digital Marketing
MKT 326 - Brand Identity
MKT/PRL 336 - Content Creation
MKT 373 - Web Search and Analytics
MKT 380 - Digital Advertising
PRL 408 - Social Media and Influencers
MGT 470 - Management Internship
Digital Media Marketing Faculty
- Distinguished Professor of Public Relations & Management
- Visiting Assistant Professor of Management
- Adjunct Lecturer of Marketing
- Adjunct Lecturer of Public Relations
- Adjunct Lecturer of Sports Management
- Adjunct Professor of Public Relations
- Associate Professor of Management
Thomas Armitage '09 - Leader of Digital Marketing & Analytics at MVP Health Care
"Utica's Digital Media Marketing program pairs essential education in traditional business management with modern courses designed around today's most critical digital disciplines. Together, these learnings help students develop the necessary skills to build digital strategies and understand how to carry them out in the most profitable ways possible. I highly recommend this program."
Attia Nasar '08 - Director, Global Communications, Vaccines Merck
"The introduction of the Digital Media Marketing major at Utica University demonstrates the university's commitment to evolving with industry trends and staying competitive. I'm thrilled to see Utica offering such a relevant program, and I can't wait to see how it empowers students to master digital marketing techniques and thrive in today's ever-changing business landscape."
Tim McGowan '80 - Associate VP of Advancement Marketing and Engagement at Dartmouth College
"Digital marketing is an essential discipline for today’s successful strategic marketers. From audience insights, to messaging, to content development, to digital and social media channel selection, to metrics; brands and institutions are looking for professionals who understand each. This program will prepare our students to be attractive candidates for marketing and communications positions upon graduation."
Madison Judge '21 - Social Media Content Specialist for DiRAD Technologies
"The introduction of the Digital Media Marketing major is a game changer for Utica University. This new well-structured curriculum is an excellent addition to the University's offerings, allowing current and prospective Pioneers to develop essential tools for today's digital world. I am excited to see how this new major empowers the next generation of marketing professionals."
Francesca Orsomarso ’15 - Owner and Creative Director of FMN Creative
"We are living in the age of digital connection, and there is a never-ending demand for content creators, designers, writers, strategists, analysts, and more. As a CEO and social media professional, I'm not only utilizing my education daily; I seek to employ others who graduate from Utica because I know their skills match the quality of their education."
Vinny Rinaldi ‘08 - Head of Media & Analytics, The Hershey Company
"Digital Marketing has become the core to all marketing strategies in the future. Creating a curriculum around the role of Digital Media Marketing, Utica has put themselves at the forefront of creating the business leaders of tomorrow and will undoubtedly set up the graduates for career opportunity right out of the gate.”
Matthew Coppola ‘11 - Senior Director of Global Digital Communications, Daiichi Sankyo US
"Digital media is essential for today's communication professionals, enabling them to effectively engage audiences across diverse and emerging platforms. Pursuing a career in digital communications offers the perfect balance of creative writing, strategy and mastery of innovative tools. These skills foster community engagement, harness the power of influencers and allow you to adapt with real-time metrics to deliver a more precise message."
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